This blog is the second of a two-part series. In the first installment, I explained how retailers use beacon technology, and more recently, audio beacon technology, to expand communications with consumers while tailoring such communications to consumers’ surroundings.1 Despite the successes retailers have experienced as a result of the implementation of the technology, consumers have…
Tag: Sales
Audio Beacon Technology: Is the Potential for Increased Sales Worth the Risk?
This blog is the first of a two-part series. In this first installment, I will briefly explain how beacon technology works, discussing the benefits that such technology provides retailers, as well as the legal and perceptive risks that accompany the technology. In the second installment, I will discuss the somewhat untouched-legal landscape in which audio…