In the first blog in this two-part blog series, I discussed Pandora Media, the popular music-streaming site, and its difficulty to maintain profitability in today’s music-streaming industry.1 Despite its high number of users and annual revenue, the company is reportedly looking to sell.2 This decision comes in the face of an increasingly competitive industry, increased…
Tag: Pandora
Music Licensing Issues Threaten Pandora’s Business Model
Pandora Media, the popular music streaming site, has nearly eighty-one million users worldwide, and continues to generate over one billion dollars in revenue annually.1 However, Pandora is reportedly looking to sell, given the difficulties it faces in generating revenue and paying substantial licensing and royalty costs.2 Pandora is faced with increasing costs on two fronts….