If you’ve engaged with social media in the past few years, the chances are high that you’ve encountered an influencer. You probably even follow them, interact with their content, and the chances are high that you’ve actually been “influenced” by at least one. Influencers are social media content creators with significant followings. They share their…
Tag: Advertising
Marketing Battles Spur Litigation: MillerCoors sues Bud Light
If you were watching this year’s Super Bowl, you likely saw ads by Anheuser-Busch for Bud Light. These ads highlighted the fact that MillerCoors products, specifically, Miller Lite and Coors Light, are brewed using corn syrup, while Bud Light is not. The ads were immediately met with backlash from corn lobbying groups, who fear that…